Distribution /sale brings together all the means and operations that allow a product to be made available to the final consumer.
The choice of distribution channels impacts all the other components of the marketing mix in order to ensure overall consistency. A good relational marketing policy to weave a direct link between the customer and our brands and a good control of the supply chain are also highly strategic.
In its multi-channel distribution policy, the CMGA, to contribute to the sustainable development of Senegal, also aims to be the local leader.
To this end a good correlation of our own sales channels and those of external sales, is one of our best commercial assets with our experience of almost twenty years in the field.
Comforted by a complete network of all distribution chains, our products are present throughout the national territory.
The CMGA intends to become, with great pride, the largest center or distribution network in Africa.